EU FRUIT BASKET
Discover the Freshness of European Nectarines, Kiwis, Peaches, and Kaki Fruit!
ABOUT THE CAMPAIGN
EUFRUITBASKET is a three-year European campaign (2024–2027), co-financed by the European Commission under Regulation (EU) 1144/2014, which supports information and promotion measures for agricultural products in the EU internal market.
The campaign focuses on informing and raising awareness about the benefits of fruit consumption, while highlighting four key products: peaches, nectarines, kiwis, and kaki fruit (persimmons).
It is implemented by two producer organisations: ASEPOP VELVENTOU, established in Velventos, Kozani (Greece), and the Asociación Española del Kaki (AEKAKI), established in Valencia (Spain). Both organisations are committed to quality, sustainability, and promoting healthy habits across Europe.
Our goals:
- Encourage daily fruit consumption as part of the 5 A Day recommendation.
- Strengthen consumer trust in European fruit quality and certifications.
- Support awareness of European fruit production and sustainability.
