Fruit Logistica 2026: A Strong International Presence
As part of the targeted information and promotion activities of the EUFruitBasket program in Spain
Promotion activities in Spain
As part of the targeted information and promotion activities of the EUFruitBasket program in Spain
Promotion activities in Germany
As part of the targeted information and promotion activities of the EUFruitBasket program in Germany, the tasting days activity was carried out from 28/11 to 6/12 (excluding Sundays) at selected retail locations in the Munich area. The activity was designed to support the program’s main objective: increasing the consumption of fresh European fruit by informing consumers about balanced, healthy dietary habits and the benefits of making fruit part of everyday life. During the tasting days, consumers received informational materials and had the opportunity to taste European kiwifruit and kaki (persimmon), while also being informed about the campaign’s key messages in Germany, linked to the well-known “5 am Tag” recommendation (five portions of fruit and vegetables per day). The activity took place in REWE and Nahkauf stores in Munich and the wider area (indicatively: Neuried, Aschheim, Poing, Fürstenfeldbruck, Diedorf, Unterföhring), serving as a direct and effective point of contact with consumers. In this way, EUFruitBasket practically reinforces its message: European fruit combines quality, freshness and reliability, and can be an everyday choice as part of a balanced diet.
Fruit Attraction 2025 in Madrid
EUFruitBasket marked a strong presence at Fruit Attraction 2025 in Madrid (IFEMA), welcoming international professionals to Pavilion 3 – Stand 3C14 from 30 September to 2 October 2025. Throughout the exhibition, the booth served as a meeting point for market players interested in high quality European fruit, featuring Greek peaches, nectarines and kiwifruit alongside Spanish kaki (persimmon). Discussions focused on market trends, sourcing needs and the growing demand for products that combine consistent quality, freshness and trust. Fruit Attraction provided strong visibility for the campaign and a valuable opportunity to strengthen contacts with buyers, importers, distributors and retailers, while reinforcing the EUFruitBasket message: European fruit production stands for high standards and reliability. Thank you to everyone who visited us in Madrid. EUFruitBasket continues its activities to promote the excellence of European fruit and encourage consumers to include fresh fruit as part of a balanced daily diet.