As part of the targeted information and promotion activities of the EUFruitBasket program in Spain, the tasting days activity was carried out from 25/11 to 9/12 at 9 selected retail locations in Madrid and one selected location in Valencia.
The activity was designed to support the program’s main objective: increasing the consumption of fresh European fruit by informing consumers about balanced, healthy dietary habits and the benefits of making fruit part of everyday life.
During the tasting days, consumers received informational materials and had the opportunity to taste European kiwifruit and kaki fruit, while also being informed about the campaign’s key messages, linked to the well-known “5 al dia” recommendation (five portions of fruit and vegetables per day).
In this way, EUFruitBasket practically reinforces its message: European fruit combines quality, freshness and reliability, and can be an everyday choice as part of a balanced diet.