EUFruitBasket at Fruit Attraction 2026: Strengthening Connections in the Fresh Produce Sector
EUFruitBasket at Fruit Attraction 2026: Strengthening Connections in the Fresh Produce Sector EUFruitBasket successfully participated in Fruit Attraction 2026, held from 6 to 8 October at IFEMA Madrid, marking its third and final participation in one of the leading international trade fairs for the fresh produce sector. The 2026 edition welcomed more than 121.000 industry professionals from over 150 countries, bringing together approximately 2.500 exhibiting companies and confirming the exhibition’s international significance. Throughout the three-day event, the EUFruitBasket stand at Pavilion 3 – Stand 3C14 welcomed visitors from the international fruit industry, showcasing Greek peaches, nectarines and kiwifruit alongside Spanish kaki. Visitors had the opportunity to discover the quality, freshness and high production standards of European fruits. Representatives of ASEPOP Velventou and the Spanish Association of Kaki (AEKAKI) actively participated in the exhibition, holding B2B meetings with buyers, importers, distributors and other industry professionals. These meetings provided valuable opportunities to exchange market insights, strengthen business relationships and explore potential future collaborations. The program’s participation generated positive interest among visitors and industry professionals, contributing to the visibility of European fruits and reinforcing the campaign’s key messages on quality, food safety and the importance of fresh fruit consumption as part of a balanced diet. As the program’s final participation at Fruit Attraction, the 2026 edition marked a successful conclusion to three years of presence at the exhibition, building on the professional connections and opportunities developed throughout the campaign. Thank you to everyone who visited our stand in Madrid! EUFruitBasket continues its activities in Spain and Germany, promoting the quality and diversity of European fruits and encouraging their inclusion in everyday diets.
EUFruitBasket is heading to Fruit Attraction 2026 in Madrid!
From 6–8 October, visit us at IFEMA Madrid, Pavilion 3 – Stand 3C14 and discover European peaches, nectarines, kiwis and kaki fruits. We look forward to welcoming you and sharing more about the quality, freshness and diversity of European fruit. IFEMA Madrid 6–8 October 2026 Pavilion 3 – Stand 3C14 See you in Madrid!
Summer Hydration: Fresh Ways to Enjoy European Fruit
When temperatures rise, staying hydrated becomes especially important. Drinking water regularly is essential, but the foods we eat can also contribute to our daily fluid intake. Fresh fruit, with its naturally high water content, can be a refreshing and delicious addition to summer meals and snacks. And few fruits capture the taste of summer quite like European peaches and nectarines. Hydration Is More Than Just Water Water remains the main way to stay hydrated, particularly during hot weather. However, part of our daily fluid intake also comes from food. Fresh fruits contain a high proportion of water and can complement regular fluid intake while providing valuable nutrients as part of a balanced and varied diet. Peaches and Nectarines: Perfect for Summer Juicy, sweet and refreshing, peaches and nectarines are easy to enjoy throughout the day. Try them: Keeping washed, ready-to-eat fruit within easy reach can also make it easier to include fruit in your everyday routine. Make Fruit Part of Your Summer Summer is a great opportunity to enjoy fresh fruit in different ways. Whether at breakfast, between meals or as a light dessert, seasonal fruit brings colour, flavour and variety to the table. European peaches and nectarines are produced according to strict EU food safety and quality standards, offering a delicious taste of the European summer. And remember: fruit can complement your daily fluid intake, but it does not replace drinking water regularly. Stay refreshed, enjoy a varied diet and make fresh European fruit part of your summer days!
Fruit Logistica 2026: A Strong International Presence
As part of the targeted information and promotion activities of the EUFruitBasket program in Spain
Promotion activities in Spain
As part of the targeted information and promotion activities of the EUFruitBasket program in Spain
Promotion activities in Germany
As part of the targeted information and promotion activities of the EUFruitBasket program in Germany, the tasting days activity was carried out from 28/11 to 6/12 (excluding Sundays) at selected retail locations in the Munich area. The activity was designed to support the program’s main objective: increasing the consumption of fresh European fruit by informing consumers about balanced, healthy dietary habits and the benefits of making fruit part of everyday life. During the tasting days, consumers received informational materials and had the opportunity to taste European kiwifruit and kaki (persimmon), while also being informed about the campaign’s key messages in Germany, linked to the well-known “5 am Tag” recommendation (five portions of fruit and vegetables per day). The activity took place in REWE and Nahkauf stores in Munich and the wider area (indicatively: Neuried, Aschheim, Poing, Fürstenfeldbruck, Diedorf, Unterföhring), serving as a direct and effective point of contact with consumers. In this way, EUFruitBasket practically reinforces its message: European fruit combines quality, freshness and reliability, and can be an everyday choice as part of a balanced diet.
Fruit Attraction 2025 in Madrid
EUFruitBasket marked a strong presence at Fruit Attraction 2025 in Madrid (IFEMA), welcoming international professionals to Pavilion 3 – Stand 3C14 from 30 September to 2 October 2025. Throughout the exhibition, the booth served as a meeting point for market players interested in high quality European fruit, featuring Greek peaches, nectarines and kiwifruit alongside Spanish kaki (persimmon). Discussions focused on market trends, sourcing needs and the growing demand for products that combine consistent quality, freshness and trust. Fruit Attraction provided strong visibility for the campaign and a valuable opportunity to strengthen contacts with buyers, importers, distributors and retailers, while reinforcing the EUFruitBasket message: European fruit production stands for high standards and reliability. Thank you to everyone who visited us in Madrid. EUFruitBasket continues its activities to promote the excellence of European fruit and encourage consumers to include fresh fruit as part of a balanced daily diet.
Looking ahead – Fruit Attraction
From 30 September to 1 October 2025, EUFRUITBASKET will participate in the international trade fair Fruit Attraction in Madrid, sharing its message of healthy eating and showcasing high-quality European fruits to thousands of professionals from the fresh produce sector. Through its activities in Spain, Germany, and across Europe, EUFRUITBASKET combines awareness and education with the promotion of seasonal European fruits — helping families and consumers make simple, balanced choices every day.
Back to School with EUFRUITBASKET – Fresh European Fruits for Every Day
As the new school year begins across Europe, families are getting back into routines filled with learning, activities, and healthy habits. The European campaign EUFRUITBASKET, co-funded by the European Union, reminds everyone that adding fresh fruits to the daily lunchbox is a simple way to bring energy, balance, and joy to every day. From juicy peaches and nectarines to colorful kaki fruits and refreshing kiwis, European fruits offer a natural, seasonal choice for children and adults alike. Easy to pack, delicious to eat, and enjoyed by all ages, fruits fit perfectly into school breaks, office snacks, and moments on the go. Did you know?Health authorities across Europe recommend at least five portions of fruit and vegetables every day. Fresh fruits are an easy and tasty way to meet this goal, while introducing variety and color to daily meals.
Highlights of Press Event for EuFruitBasket in Berlin 2025
On Thursday, February 6, 2025, a successful press event was held at Melia Berlin as part of the EuFruitBasket campaign. The event was honored by the presence of Mr. Yannis Maroutsos, First Secretary for Economic and Commercial Affairs at the Embassy of Greece in Berlin, among distinguished speakers: Mr. Efthymios Balanis, representative of ASEPOP Velventou, Mr. Lluis Perez, representative of AEKAKI and Professor Spyridon Mamalis, expert in Marketing. The event highlighted the superior quality and sustainability of European peaches, nectarines, and persimmons, emphasizing their nutritional benefits and cultivation methods that meet the highest european quality standards. The speakers discussed market trends, export opportunities, and the role of European fruit in international trade. Journalists, industry professionals, and stakeholders engaged in fruit tastings and networking, reinforcing EuFruitBasket’s commitment to promoting European fruit excellence. Thank you to all attendees for making this event a great success!